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Privacy Policy

The Sugar Loaf Business Ltd

Effective Date: 01.11.25

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This Privacy Policy explains how The Sugar Loaf Business Ltd ("we", "us", "our") collects, uses, stores, and protects your personal information when you visit our website, make bookings, purchase products, or otherwise interact with us.

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We are committed to protecting your privacy and complying with the UK GDPR, the Data Protection Act 2018, and all applicable legislation.

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1. Information We Collect

We collect the following types of personal information:

1.1 Information You Provide to Us

  • Name

  • Email address

  • Phone number

  • Billing address

  • Payment details (processed securely by third-party providers)

  • Booking details (e.g., date, time, party size)

  • Enquiry details submitted via forms

1.2 Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and device information

  • Website usage data (pages viewed, time spent)

  • Cookies and similar tracking technologies (see Section 7)

1.3 Information Collected During Bookings or Purchases

  • Reservation details

  • Order history

  • Event attendance

  • Email communications relating to your booking

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We do not store sensitive payment information such as full card numbers.

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2. How We Use Your Information

We use your personal data to:

  • Process bookings, orders and payments

  • Contact you with booking confirmations and service updates

  • Provide customer support

  • Improve our website and services

  • Send marketing communications (only where you have opted-in)

  • Comply with legal obligations

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3. Legal Bases for Processing

We process your data under the following legal grounds:

  • Contract: to fulfil bookings, purchases, or event attendance

  • Consent: where you opt-in to marketing

  • Legitimate interests: to improve our services, protect our business, and prevent fraud

  • Legal obligation: where required by law

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4. Sharing Your Information

We only share your information with trusted third parties where necessary, including:

  • Wix.com (website hosting, booking system, online store)

  • Payment providers (e.g., Stripe, PayPal)

  • Email service providers

  • Event partners (where relevant)

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We do not sell, rent, or trade your personal data.

All third-party processors comply with UK GDPR and are contractually obligated to protect your information.

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5. Data Retention

We keep your personal information only for as long as necessary to:

  • Provide services

  • Meet legal, accounting, or reporting requirements Typical retention periods:

  • Booking data: up to 3 years

  • Financial records: 6 years (legal requirement)

  • Marketing data: until you withdraw consent

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6. Your Rights (UK GDPR)

You have the right to:

  • Access your personal data

  • Request corrections

  • Request deletion ("right to be forgotten")

  • Object to processing

  • Withdraw marketing consent at any time

  • Request transfer of your data (data portability)

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To exercise your rights, email: hello@thesugarloaf.co.uk

 

7. Cookies

Our website uses cookies to enhance your browsing experience. These include:

  • Essential cookies (website functionality)

  • Performance cookies (analytics)

  • Marketing cookies (where consented)

You can manage cookie preferences through your browser settings.

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8. Security Measures

We implement appropriate technical and organisational measures to keep your data secure, including:

  • SSL encryption

  • Secure servers

  • Access controls

  • Encrypted payment processing via third parties

However, no online transmission is completely secure, and we cannot guarantee absolute security.

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9. Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect data relating to children without parental consent.

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10. Updates to This Policy

We may update this policy from time to time. Updated versions will be posted on this page with a new effective date.

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11. Contact Us

If you have questions about this policy or how we handle your information, please contact:

The Sugar Loaf Business Ltd
Unit 4/6 Ryemarket, Stourbridge, West Midlands
Email: hello@thesugarloaf.co.uk

This Privacy Policy was last updated on: 01.11.25

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